Monday, February 06, 2006

Salespeople: It Only Takes One To Break A Slump!

In my book, How To Sell Like A Natural Born Salesperson, I tell a story about what happened to my dear dad, late in life.

He was a career salesperson, who dabbled in producing TV and radio. In his middle 60’s he accepted a sales job that should have been a breeze for him, but for some reason, he just couldn’t seem to “crack the nut,” as he put it, and earn his first sale.

This was excruciating, inasmuch as he was always the top rep and moneymaker wherever he worked.

I talked with him during this time, and occasionally we got together for dinner.

And to his credit, he never got down on himself. In fact, he told me: “Gary, it only takes one!”

I had heard this line before, when he was standing in the bleachers, as I was at bat. “It only takes one!” he would shout as an encouragement.

Of course, he was right.

You just need to put a good swing on a good pitch, and the rest will take care of itself.

Dad came through.

As it turned out, Elvis Presley’s manager, the famous Colonel Parker, gave him a huge order, the prestige of which carried dad on to one success after the next.

It just took one “king” to re-anoint another king, and peace came to the realm, once more.

Let this be an inspiration to you, when things aren’t going well. It just takes one success to turn everything around!

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

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